The problem
Carbon Health needed an updated marketing email system that can adapt to growing marketing needs. They also needed to move away from their entirely image-based emails.
A focus on accessibility
I created a flexible email system that is responsive across screen sizes with a mobile-first consideration. The system composed of standardized headlines, paragraph, and text styles. It resulted in improved text legibility, hierarchy, and overall accessibility.
A flexible system
I started with auditing the current emails and understanding the future needs of the marketing team. I then created a system of components that can plug and play to each email's needs.
